Compelling technical content that drives home your message

Services

According to market research, the average B2B buyer consumes 13 pieces of content before making a purchase decision. Industrial and high-tech firms need credible, persuasive technical material that will attract and serve the engineers who are the primary influencers in these buying decisions. You need blog articles, white papers, case studies, application notes, and videos to grab the attention of your target customers. They don’t have time to read top-level material; they are looking for solutions. The problem is that your engineers are busy developing products, testing performance, meeting with customers, writing data sheets, and working tradeshows. That’s where Chez Hardy comes in.

Writing

Whether it’s a case study or a technology feature, authoritative content provides you with one of the strongest tools for reaching your customers and branding your company as the expert in your market. Present new products and capabilities, underscore your expertise and services, or establish your organization as a thought leader with a range of articles. Chez Hardy principal Kristin Lewotsky has the technical chops and writing skill to get the job done.

Write once, use many

  • Technology content
    • Technical articles for B2B publications
    • Case studies/application stories
    • White papers
    • Collateral material/brochure copy
    • Web copy
    • Blog posts
    • Catalog content
    • Custom newsletters/magazines
  • Business writing
    • Press releases
    • Market trends/thought leadership pieces
    • Position papers
    • Proposals

Editing

With 19 years of experience editing for web and print media, Kristin is adept at transforming dense raw material into engaging content. Whether you want to convert rough notes into a white paper, repurpose a white paper into B2B articles and blog posts, or upgrade your rough web copy into a compelling narrative that will convert casual visitors into customers, Kristin can make it shine. Want to boost web traffic with SEO? She can do that too.

Clean up, transform, or reuse existing material:

  • Technical articles
  • White papers
  • Digital magazines
  • Custom newsletters
  • Web copy
  • Data sheets
  • Proposals
  • Press releases

Other Services

Marketing and communications doesn’t stop with content production and polishing, and neither does Chez Hardy. We offer a range of additional services designed to support your objectives. From pitching articles to following up on press releases, we can lighten your day-to-day load while helping make the most of your marketing investment. When it’s time for more strategic initiatives like branding campaigns, take advantage of our experience across a variety of technologies and markets.

Here is just a sampling:

  • Case study recruitment
  • Article placement
  • Content posting via CMS
  • Slide decks
  • Video editing
  • Press list development
  • Web consulting
  • Branding campaign development